PROFESSIONAL PROJECTS

Ruzafa Records & Disrupción Records Projects


I worked as Co-founder of Ruzafa Records during my time at Berklee, where I helped develop the branding of the imprint as well as A&R development and marketing of our artists. Additionally, I worked on the sync team for Disrupción Records, helping organize DISCO playlists and metadata of our catalog for future pitching to music supervisors for TV/film/gaming/advertisement usage.

Ruzafa Records is an indie pop-rock imprint that seeks to showcase the works of artists with a youthful, vibrant, and colorful sound. Named after Valencia’s popular, young, and artistic neighborhood, Ruzafa Records focuses on showing off your favorite new, vibrant pop/rock artists from around the world. The logo I designed for the imprint is based on the Ruzafa Market, located in the center of the Spanish neighborhood, decorated with luminous, multicolored panels. While the sound of our artists contains retro influences with synths and guitar sliders, it also has a fresh, modern twist. Check out the works of some our artists below!
 LISTEN TO RORY LYON       LISTEN TO RACHEL ANGEL     LISTEN TO MICHAEL GO

More Mayfest Graphics

Below are band logos/graphics I made for different student bands performing in Mayfest's Battle of the Bands. Working with the bands to get a feel for how they wanted to represent themselves, we finalized these logos  to promote their show and image across campus. Other graphics include cover photos and profile pictures made for Dillo Day social media accounts, and an underwriting packet design for corporate sponsorships. To learn more about  the organization, visit the Dillo Day website linked below.

DILLODAY.COM

More .WAV Graphics

Below are some designs I have created primarily for merchandise, but also for other content-related media like video introductions. In addition to marketing, I have helped run songwriting sessions, organize performances, and played at shows. .WAV has given me so much freedom to try new things and collaborate with all kinds of musicians and artists.

The videos below include an artist profile, a live feature performance, and an interview-based video from the Daily Northwestern to get the word out about what .WAV does. I produced the .WAV space video, designed the introduction for the artist profile, and was interviewed by the Daily Northwestern.

Cerer Graphics

Working in tandem with Northwestern's start-up program known as "The Garage," Cerer is a start-up e-commerce platform for sustainable fashion. As interim Head of Digital Marketing, I designed promotional emails for subscribers in addition to graphics for social media. I also supervised Cerer's social media accounts on Instagram and Facebook. Working with Cerer, I was able to enjoy more creative freedom with my graphics and further push my design skills. Here are some of the materials I created!